 |
| No items matching your keywords were found. |
Why Is Staging Your Home Part Of Real Estate Marketing?
Have you heard people say that you make a first impression in just thirty seconds? Have you ever considered that a home makes a first impression on buyers? The appearance of a residence from the street may determine if buyers will want to view the inside.
You might be surprised how many people concentrate on the exterior appearance and completely ignore the interior of their home. The interior setup will require more consideration and a thoughtful approach than the mowing and painting done outside.
That means you treat the family house like an off Broadway play and stage each room and what is in it to gain a favorable response.
We learn at an early age that our inner quality is more important than our outward appearance. We have come to realize that the inside of our homes will be judged by strangers. What they see and feel inside can make them want to live there for a long time.
You have a terrific opening to increase your chance of a sale by consulting a person or real estate professional that stages homes. Your real estate agent probably already has one or two stagers to recommend.
There are even subconscious cues and connections made with items. Exercise equipment, skinny jeans hung over chair, or a workout program may create a favorable impression. At least one study says that folks who take care of themselves are viewed in a positive light.
Music is a great bond. An upright piano in the right space or a takamine acoustic guitar in the proper setting can be part of a staging for your home. Even a player piano with a collection of songs that roll rather than rock can be effective.
Professional stagers generally replace controversial items like political or religious items. It is sometimes easier to create connections with travel videos, suspense books, or gardening publications.
The idea is to get the buyer to think of the sellers as people they can identify with and that their home makes sense. They begin to picture themselves gardening in the yard for instance. Remember that clothing, photographs on the wall, and even your salt and pepper shaker collection can create a connection.
Eliminate clutter and use props like fruit in a decorative bowl or healthy vegetables in smart containers on the counter. All of these steps can help create a lasting impression that transcends curb appeal and instills an appreciation for what is inside.
"100 Years of Broadway" Audience Reaction